Money IconROI OF SOCIAL MEDIA/ SOCIAL SALES

We’re in an era of social media where we have ways to measure and demonstrate the real world impact of online actions available to us.┬áSome quick stats:

  • Each social share drives $3.23 back to the event organizer
  • Nearly 1 in 3 Facebook users has purchased something after sharing, liking or commenting on it on Facebook.
  • People are 71% more likely to buy something a friend referred on social media
  • Internal Social Networking can reduce email volume by 30%
  • Facebook fans are 28% more likely to continue using a brand than nonfans
  • Facebook fans are 41% more likely to recommend a product than a nonfan
  • Estimated ROI of Twitter followers is 43%

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